🧠 LIVING OFF THE NET ACADEMY: INSIDER ADVERTISING REPORT

CHAPTER 17:

HOW TO BUILD AN ONLINE BUSINESS THAT LASTS (BONUS CHAPTER)

This is another bonus chapter on business strategy.

It is an important concept that you must understand if you want to build an online business that can last for years.

I’ve been living full-time on internet marketing since 2006. Some gurus whom I have followed are now nowhere to be found. New gurus are emerging.

But the way I see it, some will be gone after a few years — unless they start building their online business the right way.

So, how do you build an online business that lasts?

The key is to build ASSETS.

You see, most people come to internet marketing with the idea of making money.

I’m not saying they are wrong. In fact, the key to business survival is CASH FLOW. Without cash flow, business can’t continue.

But while trying to make money, you should plan to build assets. If not, you will eventually realize that you don’t really own the business… the business owns you!

Example:

If you advertise and drive traffic to a product that you promote as an affiliate, you may make money, but you are not building an asset.

If that affiliate product disappears, your income disappears — and you’ll have to start all over again.

On the other hand, if you build a website that provides true value and promotes affiliate products, then your website is an asset. It generates traffic on its own and can create income through multiple means — for years to come.

But is it REALLY an asset?

In the business world, change is constant. What used to be an asset may become obsolete.

Your job is to keep building more assets, to eventually reach a critical base, like an old tree with deep roots — not easily shaken by strong winds.

Consider this:

You build an SEO-optimized website that ranks well and attracts thousands of visitors. Great, right?

But who owns that traffic — you or Google?

If Google changes its algorithm or penalizes your site, your traffic could vanish overnight. You’d be forced to start again.

Now compare that to building a community website aimed at growing a list and creating loyal followers. Even if Google traffic disappears, your followers and your email list remain — and you’ll continue to thrive.

Think Bigger: Learn from the Giants

McDonald’s
Most think McDonald’s is in the burger business. It’s not. Its real business is in real estate. It buys locations and rents them to franchisees. Over time, it builds a massive property portfolio — a true asset — whether burgers sell or not.

Google
Google started as a search engine, but its real power lies in its tools — Gmail, Google Maps, Chrome, Android, Google Drive. These tools attract traffic, and Google then sells that traffic to advertisers.

Google’s true asset? Its tools. The more useful tools it builds, the more traffic it owns.

What Makes an Asset in Online Marketing?

An asset is anything that brings passive income or passive traffic.

Some examples include:

• A subscriber base (your email list)

• A website or blog that doesn’t rely on a single traffic source

• Online tools with viral potential

• An online community, like a forum or member hub

Ask Yourself:

• What assets are you building in your online business?

• Do you really own those assets?

If you want to survive long-term, don’t just chase money — build value and build assets.

~ Happy Advertising and Asset Building ~

I hope you’ve enjoyed this short but powerful Insider Advertising Report series. We’ve covered the strategies, fundamentals, and mindsets that separate failing marketers from thriving entrepreneurs.

Now it’s time to move on to even more exciting things. Let’s keep building — not just profits — but lasting value.