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There are 3 types of confidence you must build. Learn here
✅ Your daily motivational quote:
"Opportunities don't happen. You create them."
— Chris Grosser
🧠 Living Off The Net Academy: Insider Advertising Report
Chapter 7: Content (Part 1)
As explained in Chapter 5, the objectives of the Content of a sales page are to build confidence and infuse curiosity.
There are 3 types of confidence you have to build:
Prospects’ confidence in you,
Prospects’ confidence in your product/offer,
Prospects’ confidence in themselves.
Case Study: Forex Trading Seminar Sales Page
Below is a sales page that promoted a Forex trading seminar:
[Placeholder for Forex seminar sales page image]
As we move down the sales page, here are some key points worth noting:
The advertiser emphasized in the headline that you don’t need to know anything about Forex.
This builds prospects’ confidence in themselves.The advertiser started off with proof of earnings.
This builds confidence in the trainer and the trading system (the product).The advertiser used Step 1, Step 2, Step 3 to lead prospects.
Prospects are lazy and like to be led. Step-by-step instructions increase follow-through.
In this example, Step 2 led prospects to download a FREE report, which many did.
Conclusion from Forex Sales Page
This sales page begins by building confidence with earnings proof — half the battle won already.
Throughout the rest of the page (not shown here), more proof and testimonials further boosted prospects’ confidence in themselves and the product.
Case Study: Chatline Service Sales Page
The chatline service example from the previous chapter had only its headline shown before. Now, let’s look at the content and see how it’s similar to the Forex example.
[Placeholder for Chatline service sales page image]
Key points:
Address two critical questions early on:
Who are you?
Why should I believe in you?
This builds confidence in you, the advertiser.
The page uses a Q&A format, making it easier to scan instead of read.
Like the Forex example, it uses Step 1, 2, 3 (and a future step) to lead prospects.
Words like “interesting” and “easy” are repeated frequently to leave a positive emotional impression.
The telephone number is repeated often and highlighted in red — the page’s primary call to action.
Special Case: Sales Page for List Building (Squeeze Page)
Squeeze Pages are short sales pages designed to capture email addresses.
You collect emails with a list management system (or autoresponder). LeadsLeap members get free list management in their Members Area under List Manager.
Why Build a List?
Your prospects don’t trust you, your product, or even their own ability yet.
Collecting emails lets you follow up, building confidence in all three areas.
This follow-up process is the top secret behind many online marketers’ success.
How to Create an Effective Squeeze Page?
Like a Sales Page, build the 3 confidence aspects and infuse curiosity.
If you spark enough curiosity, prospects will happily give you their email to learn more.
Real Example: $1 Lead Offer with List Building
An advertiser combined a popular $1 offer with list building:
Created a mind-boggling headline that made people wonder how they earned $1.
Shared he earned $327.50 in a similar event.
Offered a report in exchange for email opt-in.
Initial response was 30%, settling to 15% overall — still very good. The advertiser also made $512 extra.
Key Warning: Curiosity Gets Opt-ins, Confidence Gets Sales
People opt-in out of curiosity but buy only when confident.
Remember this during list building: Focus first on building confidence, not sales.
Sales will follow naturally once confidence is established.
Ugly Squeeze Page That Converts Like Crazy
Here’s an example outside internet marketing:
[Placeholder for Eve’s simple squeeze page image]
The page is very simple, no opt-in form (advertiser not tech-savvy).
USP: save 80% on handphone bills and make money at the same time — a strong offer.
The simple, personal page shares why Eve likes the product, adding a personal touch and building trust.
Eve started with a simple letter:
“Sorry about this simple webpage, I am not internet savvy and I don’t know anything about web design. But…”
This honesty positions Eve as a relatable “next-door” person, making prospects more receptive.
Final Thoughts
Instead of promoting the corporate site, affiliates should create simple, personal pages to build trust and confidence.
This strategy helped Eve become a successful achiever in the business.
In the next chapter, we will explore more content concepts to enhance your sales page.
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🧠 “Confidence is not 'they will like me.' Confidence is 'I'll be fine if they don't.'” — Christina Grimmie
💡 Introduction
Confidence isn’t just a personality trait you’re born with—or without. It’s a skill set you can build, layer by layer, through awareness and action.
And here’s the truth most people don’t realize:
👉 There are three kinds of confidence—and you need all three working in harmony if you want to live boldly, speak powerfully, and chase what you really want in life.
Let’s break them down and train them up.
1️⃣ External Confidence – The Surface Layer
What it is:
This is the kind of confidence people see. It’s your body language, tone of voice, eye contact, posture, and how you show up in the world.
Think of it as your presence. You might not feel confident inside, but if you walk into a room standing tall, smiling, and speaking clearly, you’ll appear confident—and that alone can shift your own mindset.
Why it matters:
People respond to how you carry yourself. If you project belief in yourself, others will start to believe in you too. That feedback loop is powerful.
Training Tips:
Stand tall: shoulders back, chin level.
Practice speaking clearly—even alone.
Smile at strangers to develop social ease.
Film yourself speaking and adjust posture or tone.
Use power poses before big events (5 minutes is enough).
2️⃣ Internal Confidence – The Deep Belief
What it is:
This is the voice inside that says, “I can handle this.” It’s your sense of self-trust, knowing that whatever life throws at you, you’ll figure it out.
Unlike external confidence, this doesn’t rely on performance. Even if you fail, internal confidence keeps you grounded.
Why it matters:
This is the kind of confidence that keeps you moving forward even when you’re scared or uncertain. It’s also what stops you from quitting when things get hard.
Training Tips:
Keep small promises to yourself daily (build self-trust).
Reflect on your wins and challenges—journal them weekly.
Speak kindly to yourself. Kill the inner critic.
Learn something new often—confidence grows with competence.
Use affirmations like “I figure things out.”
3️⃣ Situational Confidence – The Skill-Based Edge
What it is:
This confidence is based on your actual ability to perform a task or handle a situation. For example: public speaking, negotiating, or building an online business.
It’s built through preparation, repetition, and feedback. The more you do it, the more confident you get at that specific thing.
Why it matters:
You can be confident in one area (like writing) and terrified in another (like public speaking). That’s why training situational confidence is key to expanding your personal power.
Training Tips:
Practice in low-stakes settings first.
Get feedback from trusted people or mentors.
Break big skills into micro-skills and build them up.
Don’t just “know”—do. Repetition beats perfection.
Keep a “confidence tracker” where you log progress in each area.
🧠 The Confidence Triangle
Imagine your confidence as a triangle. Each side strengthens the others:
External confidence gets you in the door.
Internal confidence keeps you steady inside.
Situational confidence gets you the win.
Together, they create unshakable belief in yourself.
✊ Final Thoughts
Most people only work on the outside—looking confident but crumbling inside. Or they spend years learning a skill but never believe in themselves enough to use it publicly.
Not you. Not anymore.
From today, start treating confidence as something you build, train, and refine.
Small daily actions—speaking up, showing up, learning new skills—add up to massive inner power over time.
🧰 Take Action Today
✅ Choose one area you want to be more confident in (speaking, selling, creating, etc.)
✅ Practice one external and one internal tip today
✅ Track your progress in a journal or on a wall chart
Your future self is already proud of you.
🔗 Bonus: Want to boost your confidence and income at the same time?
🔥 Click here to access our free online business toolkit >>
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