BLOG POST 35
How not to limit your challenges.
Learn to challenge your limits
✅ Your daily motivational quote:
"Don’t limit your challenges. Challenge your limits."
— Unknown
🧠 Living Off The Net Academy: Insider Advertising Report
Chapter 6: Headlines
In advertising, no headline = no sales.
Yes, it’s that serious.
You don’t have much time when your prospect first sees your ad.
In just a few seconds, you must capture their attention so they seriously consider your offer.
What is a Powerful Headline?
A powerful headline must achieve two main things:
Highlight your offer’s Unique Selling Proposition (USP) — what makes your product or service different.
Answer the question:
“What’s in it for ME?”
(Here, ME means the visitor, not you!)
Real-Life Headline Examples
Example 1:
“As Singaporean, We Have Done It.
We Would Like To Show You How!”
USP: They are Singaporeans who have succeeded online.
What’s in it for me?: They will show you how to do it too.
This ad generated thousands of leads!
Example 2:
“Discover Exactly How You Can Make Money
In Bullish, BEARISH OR Flat Market In Less Than
15 Minutes A Day!”
USP: You can make money even in bear or flat markets — not just bull markets — and only 15 minutes a day.
What’s in it for me?: They’ll teach you how.
This headline helped fill seats for the advertiser’s seminars.
What if You Think You Have No USP?
Actually, every product or service has a USP — it’s just what you choose to focus on.
For example, if your seminar teaches simple trading methods that anyone can follow, you can say:
“Find Out How I Turn $30,000 Into $1,535,933 In Only 3 Years
Using Very Simple Trading Methods That
Even My Grandma Can Follow!”
Your USP here is simplicity and ease of use.
Will a Big Headline Degrade Your Corporate Image?
Some worry that a bold, prominent headline looks unprofessional or low-class.
Many hide the headline in pictures or blend it into the page.
I’ve seen these ads fail — over and over.
Let me repeat:
Without a prominent headline, you’re ready to lose a lot of sales.
Case Study: The Power of a Big Headline
An advertiser once told me their corporate image would suffer if their page had a big headline.
Their first ad looked like a flyer filled with small text and no clear headline.
The response was disappointing.
I told them a sales page must have a clear headline and call to action.
They insisted their headline was “Free. Join to Win $2000!” and the call to action was a phone number.
But visitors are busy and won’t search for what’s important.
I offered to rewrite their sales page and asked:
“What makes your chatline service different?”
They said:
“We’re the first chatline in Singapore.”
I suggested:
“Can I say you’re also the most established and most happening chatline service in Singapore?”
They agreed.
The rewritten sales page featured a big, clear headline with this USP.
The response was overwhelming. The advertiser became a repeat customer.
What We Learned
USP: Fasttalk is the most happening chat party in Singapore — exactly what chat lovers want.
What’s in it for me?: Chat for free, make new friends, and win $2000 cash.
Being the first and most established is a strong USP and a big confidence booster.
What’s Next?
Next, we will explore the Content section of your sales page — how to build confidence in your prospects, your product, and yourself.
Ready to master the content that sells?
Selling digital downloads is one of the easiest and most beginner-friendly ways to make money online—because once you create the product, it can sell again and again with no extra work.
✅ Step 1: Choose What to Sell
Start with something simple that solves a problem:
eBooks: Write a short guide on something you know—parenting tips, dog training, meal prepping, or budgeting.
Templates: Think about planners, resumes, social media posts, or spreadsheets that people can fill in.
Planners: Daily, weekly, or monthly planners are always in demand—especially if they look good and are easy to use.
✅ Step 2: Create Your Digital Product
No fancy tools needed. Use:
Google Docs or Canva (for eBooks and templates)
Canva or PowerPoint (for planners or PDFs) Make it clean, helpful, and easy to read. Don’t worry about being perfect—just be useful.
✅ Step 3: Save & Upload
Save your file as a PDF (the most universal format), and you’re good to go.
✅ Step 4: List It Online
You can start selling right away using:
Payhip.com (free, easy, beginner-friendly)
Etsy.com (great for planners and templates)
Gumroad.com (for eBooks or more creative stuff)
Or even your own website using a simple “Buy Now” button.
✅ Step 5: Share Your Link
Post your product on social media, in Facebook groups, or tell your friends. One product can sell hundreds of times once it’s out there.
Want Help with This?
I’ve made it easy for beginners to get going faster. If you’d like pre-written emails to promote your download (plus my help guiding you), scroll up and check out my email packages.
Let’s build something that brings in money—while you sleep.
Get your free guide
Your guide will include:
♥ Step-by-step instructions that you can apply to your business.
♥ Ready to use templates to simplify tasks and enhance productivity.
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