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A Russell Brunson Invitation
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🌿 Your Invitation 🌿
Day 160 - of 365

How to Create a Simple Digital Product That Sells
Progress: 160 of 365
A Russell Brunson Invitation
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🌿 Your Invitation 🌿

Creating a simple digital product is one of the fastest ways to start earning online. You don’t need fancy tools or a large team — just something useful that your audience will gladly pay for. Today we’ll walk through a straightforward process to create a product that solves a real problem and actually sells.

“Make something small and useful — then make it irresistible to the people who need it most.”

1. Pick a Specific Problem to Solve

Great digital products fix one clear pain point. Instead of a vague idea, choose a focused problem (e.g., “create Instagram captions in 10 minutes”) and build a product that delivers that solution.

2. Choose a Simple Format

eBooks, checklists, templates, swipe files, short video lessons, or printable worksheets are ideal for beginners — quick to create and easy to deliver.

3. Create an Outline First

Structure your product with a simple outline: introduction, steps or lessons, examples, and a quick action checklist. This keeps you focused and speeds up production.

4. Keep Production Fast and Practical

Use tools you already know — Google Docs, Canva, or Loom. Don’t chase perfection: aim for clarity and usefulness, then polish later based on feedback.

5. Price It Right

For a simple digital product, start with a low-to-mid price point that removes friction (e.g., £7–£27). You can raise prices later after you collect testimonials and improve the product.

6. Create a Simple Sales Page

Write a short sales page that clearly states the problem, the solution, what’s included, a few benefits, and a clear call-to-action. Use social proof if you have it.

7. Launch and Iterate

Launch to your existing audience, gather feedback, and improve. Small, fast launches teach you what sells and help you scale the product later.

Interactive Exercise: Build Your First Simple Product
1️⃣ Choose a Clear Problem

Write down one specific problem your audience faces. Be as narrow as possible.

2️⃣ Pick a Format

Decide whether it will be a checklist, template, short video, or guide. Choose what you can create quickly.

3️⃣ Draft an Outline

Create a short outline (3–7 sections) that walks the buyer from problem to result.

4️⃣ Launch to Your List

Send a simple email to your subscribers offering the product. Ask early buyers for feedback and testimonials.

Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.

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Day 160 - of 365

How to Create a Simple Digital Product That Sells
Progress: 160 of 365

Creating a simple digital product is one of the fastest ways to start earning online. You don’t need fancy tools or a large team — just something useful that your audience will gladly pay for. Today we’ll walk through a straightforward process to create a product that solves a real problem and actually sells.

“Make something small and useful — then make it irresistible to the people who need it most.”

1. Pick a Specific Problem to Solve

Great digital products fix one clear pain point. Instead of a vague idea, choose a focused problem (e.g., “create Instagram captions in 10 minutes”) and build a product that delivers that solution.

2. Choose a Simple Format

eBooks, checklists, templates, swipe files, short video lessons, or printable worksheets are ideal for beginners — quick to create and easy to deliver.

3. Create an Outline First

Structure your product with a simple outline: introduction, steps or lessons, examples, and a quick action checklist. This keeps you focused and speeds up production.

4. Keep Production Fast and Practical

Use tools you already know — Google Docs, Canva, or Loom. Don’t chase perfection: aim for clarity and usefulness, then polish later based on feedback.

5. Price It Right

For a simple digital product, start with a low-to-mid price point that removes friction (e.g., £7–£27). You can raise prices later after you collect testimonials and improve the product.

6. Create a Simple Sales Page

Write a short sales page that clearly states the problem, the solution, what’s included, a few benefits, and a clear call-to-action. Use social proof if you have it.

7. Launch and Iterate

Launch to your existing audience, gather feedback, and improve. Small, fast launches teach you what sells and help you scale the product later.

Interactive Exercise: Build Your First Simple Product
1️⃣ Choose a Clear Problem

Write down one specific problem your audience faces. Be as narrow as possible.

2️⃣ Pick a Format

Decide whether it will be a checklist, template, short video, or guide. Choose what you can create quickly.

3️⃣ Draft an Outline

Create a short outline (3–7 sections) that walks the buyer from problem to result.

4️⃣ Launch to Your List

Send a simple email to your subscribers offering the product. Ask early buyers for feedback and testimonials.

Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.

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