Blog Post 16 of 100:

"Learn the P.W.A.T. Formula and Unleash The Power Of Purpose"

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Blog Post 16 of 50 - Here With Your Daily Quote:

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"Everything should be made as simple as possible, but no simpler." – Albert Einstein

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P.W.A.T
Purpose:- Weariness:- Action:- Timeliness:-

The P.W.A.T. Formula! A must know for writing short emails

woman, horse, beauty-3481756.jpg

1- Use the 4 point formula almost all of the time

1- The setup   2- The struggle

3- Your breakthrough (or turn-around)

4- The triumph and aftermath

2- Grab my attention

Using ‘Media Res’ and Bleed in the first line

3- “Thoughts, Feelings & Dialogue”

Ideally, at least twice. Not just “events”. Put your “Thoughts, Feelings and Dialogue in Italics” and bold if you want to emphasize

4- Word Count

Should be 150 – 350 words. Until you’re a good copywriter, then you can go to 400 and beyond (Most of my ‘story’ emails are still in the 200-350 range)

5- Cut the waffle

If it’s not necessary to say it, then it’s necessary NOT to say it. Email stories are different to books and long form sales letters. Cut your word count down wherever you can

6- A story MUST have – by definition, these 4 elements:

1- Setting

2- Character or characters

3- Conflict

4- Resolution

7- EMOTION:

A great story is not what happened, it’s how you tell what happened. Emotion is the most powerful element in storytelling. Take your reader on an emotional roller-coaster
You want your readers to feel shame, fear, anger, hope, sadness, joy, laughter, pain, suffering, envy, greed, happiness, surprise, jealousy and everything in between

8- Make me laugh

if you can. Humor is VERY captivating… “My office looked like I’d been burgled by a pack of hungry Wolverines chasing a mouse”

9- Create EMPATHY and LIKE-ABILITY

for your hero (you or the main character). My Storytelling Masterclass teaches how.

10- Write “Conversationally”

aka ‘Write as you Speak’ (Yay!, OMG!, Ugh… CREAK, BAM!).

 

 P.W.A.T

The P.W.A.T. formula stands for Purpose, Weariness, Action, and Timeliness. It is a simple but effective way to ensure that your emails are clear, concise, and persuasive.

Purpose: 

The first step is to clearly define the purpose of your email. What do you want the recipient to do after reading your email? Are you trying to sell them something, inform them of something, or ask them a question? Once you know the purpose of your email, you can tailor the rest of your message accordingly.

Weariness: 

People are bombarded with emails every day, so it’s important to make sure yours doesn’t get lost in the shuffle. One way to do this is to keep your emails short and to the point. Avoid using jargon or technical language that the recipient may not understand. And make sure your subject line is clear and concise.

Action:

Tell the recipient what you want them to do. Don’t just leave them hanging. Tell them to click a link, reply to your email, or take some other action. The clearer you are about what you want, the more likely the recipient is to do it.

Timeliness: 

Send your email at a time when the recipient is likely to be receptive to it. For example, don’t send an email about a product launch on a Friday afternoon when people are winding down for the weekend. Instead, send it on a Monday morning when people are fresh and ready to focus on new things.

By following the P.W.A.T. formula, you can write short emails that are clear, concise, and persuasive. This will help you get your message across and achieve your desired results.

Here are some additional tips for writing short, effective emails:

  • Use active voice instead of passive voice.
  • Use strong verbs instead of weak verbs.
  • Avoid using clichés and buzzwords.
  • Proofread your email carefully before sending it.

By following these tips, you can write short emails that are clear, concise, and persuasive. This will help you build relationships with your affiliates and achieve your marketing goals.

11- Your first draft is not final:

Don’t try and write the perfect email. Write your first draft, then edit, edit and edit again

“The only one who can tell you “you can’t win” is you and you don’t have to listen.” —Jessica

Explorers of Knowledge!

As we are the architects of this blog post and the initiator of the comment box below, we extend a warm welcome to each and every one of you!

Here, in the realm of words and wisdom, we embark on a journey of discovery, learning, and sharing insights with all who frequent our blog.

I trust you’ll find the content both enriching and engaging. Feel free to share your thoughts, questions, or experiences. Let the dialogue begin, and let’s collectively delve into the realms of the Forex Market together. Your presence here adds a vibrant touch to our community, and we’re thrilled to have you on board.

Happy reading and learning!
Trevor and Nelyn Jones

Final Words!

Thanks for sticking it out till the end! If this post was up your alley, don’t forget to follow the blog. We’re all about sharing tips and tricks for living the laptop lifestyle, earning cash, and enjoying life. Whether you’re traveling the world or just relaxing at home, the opportunities are endless.

 

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