Your guide will include: 

 ● Grab your readers attention right away – Most people make the mistake of trying to build up the story, so it starts slow. Start with something that grabs attention right away.

● Big stakes on the line – (losing your husband, playing guitar in front of your crush, your doctor tells you your legs will need to be amputated, you’re a week away from being evicted from your apartment for late payment)
● BIG transformation ○ you were living out of your car and eating at a soup kitchen…now you’re a millionaire ○ you were on your deathbed and doctors gave you 2 weeks to live, now you’re running marathons
● Credible, believable characters – the WW II vet story has a LOT of credibility because he’s a WW II vet (especially to a conservative reader). You want readers to have sympathy for the character the email is about

How to write the story

1. 1. Nightmare Scenario – Paint the nightmare scenario that the person was in. Show what was going on… how they felt (hopeless, sad, frustrated etc…). Show what’s at stake. This should be focused on a specific moment. Take the reader on a journey with them

1. 1. Breaking Point – Show how they hit their breaking point, and tried to fix the problem (usually the options they tried failed, or didn’t work well enough). Show the struggle, the doubt, how they felt about it all

1. 1. Turning Point

1. 1. Transformation – Paint the “rosy picture” of how life is for them now – how they feel, how their day is different

See Example below of a $1m+ Earning Email Sales Letter

● Try to use a nightmare story (this is your #1 rapport building tool)
● List the challenges that you faced – How many times you failed and why
● Include things like debt, family and friends negativity, Spousal problems

World War II Vet Was On His Death-Bed…  Then THIS Happened

“He’s turning into a shell of his former self” his wife cried.
Len had become so frail that it took every ounce of energy just to hoist himself out of his scooter and into his favorite Lazy Boy.
But Len hadn’t always been this way…
In fact, when he was serving our country during World War II, he was a strapping 225 lb. guy!
But now, he was so weak that his wife was forced to wait on him around-the-clock at the Veterans home.
After watching her husband’s body slowly deteriorate, Len’s wife had finally had enough…
In a fit of desperation, she started to research natural remedies to see if there was something out there that would give her husband his vitality back…

After a month of not having any luck, she finally stumbled upon a homemade “rejuvenation” drink that sounded promising.
After reading about the drink, Len’s wife started whipping up a 6 oz glass of it each morning for her husband.
“What could it hurt?” she thought…
She didn’t expect much at first…
But just 12 days later, she couldn’t believe what she was seeing…
She arrived at Len’s room one morning and much to her surprise, Len was already up and trekking his way across the Veterans home to get some blood work done!
But that’s not all. Later that night, he had enough energy to make the half-mile venture to the dining hall to eat dinner!
Now that might not seem like much to you, but previously Len was so frail that he was spending every waking minute in his bed.
Getting out of his room wasn’t even an option.
Len’s wife couldn’t believe the turnaround she was seeing!

“I am watching my 87-year-old husband come back to life! Energy better, breathing better, communication better, attitude better. I figured the drink couldn’t hurt, but I didn’t expect noticeable improvements like this” she said…
Now, Len’s results were amazing, and I can’t guarantee that everyone will get results like his…
But if this drink did all of this for a frail, 87-year-old like Len, then just imagine what it could do for you!
Tony W. from Nashville wrote to us to say “Within 2 weeks of using the drink, the amount of pain, swelling and subsequent stiffness I had is reduced to almost ZERO!”
Or Mike B. who said “Susie’s joints feel much better as evidenced by her ability to navigate the stairs at home. My back pain has nearly disappeared and I sleep better.”

So what is this drink that’s helping Len and thousands of other seniors to feel young again? It’s a super-drink that was originally created for older guys in the Coast Guard to help them keep up with the younger guys in their unit.
After seeing how well the drink worked for the older guys in the Coast Guard, Dr. Sebring decided to let a small group of seniors test it out.
And as you can see from the stories on this page, seniors everywhere are now thanking their lucky stars for this drink.
You can read more about the drink right here.

• • Jeff Reagan
    P.S. – Nearly 23,497 seniors now swear by this drink after it’s made their achy joints, stiff muscles and lack of energy a thing of the past.
    What do they know that you don’t?
    I’ll reveal their secret

• Increased engagement: 
  When you tell a story that resonates with your audience, you are more likely to capture their attention and get them to read your email all the way through. This is because stories are inherently engaging and can evoke strong emotions, such as empathy, curiosity, or surprise.
  
  
• Improved brand perception: 
  When you share stories about your brand, you are giving your audience a glimpse into your values and what you stand for. This can help to improve their perception of your brand and make them more likely to do business with you.
  
  
• Boosted sales: When you tell stories about how your products or services have helped people, you are creating a sense of urgency and desire. This can lead to increased sales and conversions.
  
  
• Improved customer loyalty: When you build emotional connections with your audience, they are more likely to become loyal customers. This is because they will feel a sense of connection and trust with your brand.
  
  

         Here are some tips for writing emotional story emails:

• Start with a strong hook: 
  The first few lines of your email are crucial for grabbing your audience’s attention. Use a strong hook, such as a question, a statistic, or a surprising fact, to get them interested in reading more.
  
  
• Tell a personal story: 
  People are more likely to connect with stories that are personal and relatable. Share stories about your own experiences, or the experiences of your customers, to make your emails more engaging.
  
  
• Use vivid language: 
  Use vivid language to bring your stories to life. This means using descriptive words and phrases that will help your audience visualize what you are saying.
  
  
• End with a call to action: 
  Tell your audience what you want them to do after reading your email. This could be anything from clicking on a link to making a purchase.

         Please pass on your story or views in the comments box below