Blog Post 21 of 100:

"Break These Rules And You Will Destroy Your Email List "

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Blog Post 21 of 100 - Here With Your Daily Quote:

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These are good rules for email writing for beginners:

Rule: #1 Write as if to a friend 

  • Write to one person not a group
  • Do NOT write ” You can probably guess… “
  • Write: Do you know what I mean? I thought you would would..” 
  • Only one person is reading this email, in their mind.
  • They are subvocalizing. 
  • Don’t write to a group…  write as if to one person only. 

Rule #2 Tell Stories  

  • People like stories. People listen to stories. People remember stories. People understand stories 
  • People don’t want ads in their inbox. They have enough of those already, and they ignore them.
  • They want to make a connection with someone. A story is how to do that.
  • People can be lonely and bored. Take them on an adventure with you. Take them to another place for 60 -120 seconds with your email … so they can leave their problems and maybe boring life behind them for a while.
  • What do you think when you hear: Apple, Facebook, Virgin, Amazon?  I bet you hear stories of their founders… playing in your head.
  • If you use stories, people will start to look forward to your emails. 
  • If all you ever send are discounts and coupons and advertisements… people will tune out over time, unless your selling a product that is an absolute necessity they can’t live without. 

 Rule #3 Make Your Email Actually Valuable

  • Value means different things to different people.
  • For our purposes, it means that someone feels like they’ve “gotten something” out of the experience of consuming your email.
  •  Most of the time, its about educating them about their problem… so their problem can mature, and thy can move up the awareness ladder towards making a buying decision. 
  • The ads that work best in newspapers and magazines are articles, not ads.
  • Emails should look like emails not ads..

Rule #4 Every Email Is A Demonstration

  • Bencivenga taught us the most powerful form of proof is : dramatic demonstration.
  • Don’t tell me show me.
  • We demonstrate by sharing stories, metaphors, analogies and examples in our emails that provide irrefutable evidence for why our products do what the say they do. 
  • IT IS HARD TO ARGUE WITH A TRUE STORY..
  • Otis Elevator Story 

Rule #5 No Hard Teaching 

  • Teachers don’t earn much: believe me I taught at school for years. 
  • The teaching should be done after someone buys your product, not before.
  • If they haven’t “committed with their credit cards” they aren’t  going to pay attention anyways. Ignore this at your own peril. 
  • You can tell people what to do.. what not to do..why they should or shouldn’t do something.. but never teach them HOW.
  • Teach them about their problems and consequences of those problems, but don’t teach them HOW to perform the solution. [Save that for your product] 

Rule #6 Write To Achieve Your Objective   

  • There are no good or bad emails. There are only emails that achieve their objective.. and ones that don’t.
  • Before you write an email think to yourself.. What’s my only priority with this email?  What is the one thing I want to do here? 
  •          If you want them to click and watch a video, then keep it simple, tell them why and encourage  them to click
  •          If you want them to sign up for a webinar, tell them about this awesome free thing you are doing, tell them what they will learn, and then tell them to click on the link and sign up.
  •         If you want them to feel some type of way before hitting a sales page…  THEN you can really lay on the stories and copy elements and cause the huge paradigm belief shift.. 

Rule #7 Be Yourself

  • Inject some personality.
  • But don’t over exaggerate just so you can be like someone else.
  • Don’be Grant Cardone or Gary Vee if your not Grant Cardone or Gary Vee.
  •  Just be yourself and the right people who align with you will automatically be attracted to you and your stuff.
  • I’ts very hard to keep up the charade of being someone else. And people can always sense a copycat.
  • You are a unique little snowflake

Rule #8 Make An Emotional Connection 

  • You want your readers to feel fear, anger, hope, sadness, joy, laughter, pain, suffering, envy, greed, happiness, surprise, belief, jealousy and everything in between.
  • Get people emotionally involved with stories an situations that elicit emotions.
  • Start observing what events and information inputs rile up your emotions.
  • Watch the news and notice what stories get you hot and bothered. What movies make you cry? What shows make you laugh and why? 
  • All this sort of stuff can be incorporated into your emails.

Rule #9 Keep Your Emails Short and Pilthy 

  • Most emails will have about 200 – 400 words long 
  • Sometimes, you can even have emails that are 80 – 150 words long that do well
  • Every now and again, you can go really long ( 1000 – 1500 words) 
  • Rule of thumb: after you’ve written your email, find the word count and cut it down by 10%
  • Do this for your first 20 – 30 emails and your writing will become very light.

Rule #10 Sell the Click VS Pre – Frame

  • Sometimes your only goal is to “sell a click” So you dangle the carrot and reveal little that is waiting on the other side. This usually results in higher click-through rates because people are curious whats on the other side.
  • Sometime your goal is to “Pre – frame” You shift a believe or put people in a certain state of mind so when they do click, they are predisposed to want to buy. 
  •  Certain offers in certain contexts will call for a certain approach.

Rule #11 Curiosity, curiosity, curiosity

 
  • Curiosity is one of the most powerful levels of influence.
  • Every subject line should make people curious. 
  • Every line in your email should be building on the curiosity of whats waiting “After The Click”
  • Don’t reveal to much in your email … make people curios and always leave them wanting more.

Rule #12 Plant “Seeds of Doubt”

  • Sometimes the most powerful thing you can do is to “plant a seed of doubt in someones mind”
  • You might not to be able to change someone’s mind on the spot. But if you introduce a piece of information that they can’t refute …. eventually it grows and grows and significantly changes their world view. 
  • HORSE MEET HORROR STORY EXAMPLE
  • How to do this: Provide an undeniable truth that will – overtime – cause a major belief shift in this persons view.  

Here are some extra good rules for email writing for beginners:

  • Use a professional email address. 
    Your email address should be your name or initials followed by your work domain. Avoid using personal email addresses, such as gmail.com or yahoo.com, for professional communication. If that is all you have to start that’s OK. It is not mandatory 

  • Write clear and concise subject lines. 
    The subject line should be short and to the point, and it should give the recipient a good idea of what the email is about.

  • Maintain a professional tone.
    Avoid using informal language or slang in your emails. Be polite and respectful, even if you are writing to someone you know well.

  • Keep your emails brief. 
    People are busy, so they don’t have time to read long emails. Get to the point quickly and avoid rambling.

  • Proofread your emails before sending them. 
    Make sure there are no errors in grammar or spelling.

  • Use a professional email signature. 
    Your email signature should include your name, title, company name, and contact information.

Here are some additional tips for writing effective emails:

  • Use active voice instead of passive voice. 
    Active voice is more direct and engaging than passive voice.

  • Use strong verbs instead of weak verbs. 
    Strong verbs make your writing more powerful and persuasive.

  • Vary your sentence structure. 
    Avoid using the same sentence structure over and over again. This will make your writing more interesting to read.
  • Use humor sparingly. 
    Humor can be a great way to connect with your audience, but it’s important to use it sparingly. If you’re not sure if a joke will be well-received, it’s best to err on the side of caution.

  • Be aware of cultural differences. 
    What is considered appropriate in one culture may not be appropriate in another. Be mindful of the cultural context when writing emails to people from different countries.

By following these rules, you can write emails that are clear, concise, and professional. This will help you make a good impression on your colleagues, clients, and other stakeholders.

 Final Words!

Nice job making it to the end! If this post hit the spot, don’t forget to follow the blog. We’re all about sharing tips and tricks for living the laptop lifestyle, making money, and enjoying life. Whether you’re out on an adventure or just relaxing at home, there are endless ways to earn.

 

Daily Quote:

  • “To err is human, but to really foul things up you need a computer.” — Paul R. Ehrlich

 

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