Offering freebies is one of the most effective ways to grow and nurture your email list. By creating a central library of valuable resources, you can provide ongoing value to subscribers while increasing engagement and loyalty.

“Give value first, and the rewards will follow naturally.”

1. Decide on the Freebies You’ll Offer

Think about your audience’s biggest pain points. eBooks, templates, checklists, and mini-courses are all popular and valuable options.

2. Organize a Central Library

Create a single location where subscribers can access all freebies. This could be a private webpage or a dedicated section in your email autoresponder system.

3. Gate the Library Behind an Opt-In

Require visitors to sign up with their email to access the library. This ensures you’re growing your list while delivering value.

4. Update Regularly

Keep your library fresh by adding new resources monthly or quarterly. Subscribers love seeing that you’re actively providing new content.

5. Promote Your Library Consistently

Mention it in emails, social media, and your blog. Remind your audience that valuable free resources await when they join your list.

6. Encourage Sharing

Allow subscribers to share resources easily. This helps your email list grow organically through word-of-mouth.

7. Track Engagement

Monitor which freebies are most popular and which emails generate the most clicks. Use this data to improve and expand your library.

Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.