Marketing doesn’t need to be complicated or expensive. With the right strategies, even a small side hustle or business can attract real customers and generate income. Here are simple, actionable ways to get your product or service noticed.

“Marketing is not about selling; it’s about connecting with the right people in the right way.”

1. Identify Your Ideal Customer

Know exactly who you’re trying to reach. Create a simple profile of your ideal customer including age, interests, and challenges.

2. Use Social Media Smartly

Focus on 1–2 platforms where your audience hangs out. Share valuable content, engage with followers, and don’t just sell — educate and inspire.

3. Leverage Word of Mouth

Encourage satisfied customers to share your product with friends and family. Offer incentives like discounts or freebies for referrals.

4. Offer Free Value First

Provide helpful guides, tips, or mini-resources related to your product. Giving value upfront builds trust and encourages purchases later.

5. Email Marketing

Collect emails from your audience and send occasional updates, tips, and offers. A small, engaged list can bring more consistent sales than random posts on social media.

6. Collaborate with Others

Partner with complementary businesses or influencers to reach new audiences. Simple collaborations can multiply your reach quickly.

7. Track What Works

Pay attention to which strategies bring the most engagement or sales. Focus on repeating what works and drop what doesn’t.

Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.