BLOG POST 176
Repurposing content allows you to get more mileage from your existing work, reaching new audiences and generating additional income with minimal extra effort.
“Great content should work for you multiple times — don’t let it stop at one post.”
1. Turn Blog Posts into Videos
Convert popular blog posts into short videos for YouTube, TikTok, or Instagram. Videos reach audiences who prefer visual content and can drive traffic back to your blog or products.
2. Create Infographics
Summarize key points from articles or reports into infographics. Share them on Pinterest, LinkedIn, or your social media to attract engagement and shares.
3. Offer Downloadable Resources
Turn blog content into PDFs, checklists, or worksheets. These can be offered as lead magnets to grow your email list or sold as mini-products.
4. Compile into an eBook or Mini-Course
Gather related posts and structure them into an eBook or short online course. This adds a new revenue stream with content you’ve already created.
5. Share in Email Newsletters
Break down longer content into snippets for emails. This keeps your list engaged and encourages them to revisit your website, watch videos, or check out products.
Interactive Exercise: Plan Your Content Repurposing
1️⃣ Select Existing Content
Choose 1–2 high-performing blog posts, videos, or social posts that can be repurposed.
2️⃣ Decide Formats
Pick 2–3 formats to repurpose content into, such as videos, infographics, or PDFs.
3️⃣ Schedule Distribution
Plan when and where each repurposed piece will be shared to maximize reach.
4️⃣ Track Engagement
Monitor which repurposed formats perform best and adjust your strategy accordingly.
Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.
✅ Your daily motivational quote:
"Success is how high you bounce when you hit bottom."
— George S. Patton
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