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Insider Advertising: What It Is and How to Use It to Your Advantage
✅ Your daily motivational quote:
"Do what you can, with what you have, where you are."
— Theodore Roosevelt
🧠 Living Off The Net Academy: Insider Advertising Report
Chapter 13: How To Advertise To The Same Group Of People
Many advertisers mistakenly believe that if they have already advertised to a group of people, they shouldn’t advertise to them again.
This is definitely not true.
Repeated Ads Can Bring Consistent Results
I’ve seen many repeated ads delivering consistently good results.
I also spoke to one of our regular advertisers who shared something surprising. When he first advertised his tuition service with us, there was no response at all. He had the same experience with print advertising, so he wasn’t disappointed.
Magic happened when he kept repeating the same ad over and over again.
Sales started to come in after several repeated ads.
As the old saying goes, “It takes 7 calls to make a sale.”
Prospects need to see the same ad several times before they build the confidence to give it a try.
When Response Drops, Change Your Approach
However, if the same ad is run repeatedly, it’s inevitable that the response will drop.
That’s when you should take a different approach if you want to advertise again.
This applies especially if you advertise through channels like:
Your own mailing list again and again
Other people’s mailing lists repeatedly
Same ad networks such as paid-to-read, paid-to-surf, or other membership-based traffic sources
Sales Are About Confidence Transfer
Ask yourself:
What else can you do to increase their confidence?
You know they have probably seen your ad several times already, so use that fact to your advantage!
For example, you can say things like:
“This is probably the 5th time you see this ad!”
“346 of you have benefited from this program. I’m sure you can benefit too!”
“Don’t just believe me. Look at what those who have joined say about this program.”
Keep Them Interested by Giving Updates
If you have a good product to recommend to a friend and keep telling them the same story repeatedly, will they be more or less interested?
On the other hand, if every time you meet them you share new developments and tell how well you are doing with the program, won’t they be keener to listen? They might even look forward to your next update!
The Secret to Advertising Repeatedly to the Same Group
Be creative with your variations.
Make the changes obvious.
When adding new info to an old ad, make sure the ad looks obviously different, but still retains some elements of the old ad as a reminder.
Avoid Subtle Changes That Go Unnoticed
When I suggest this to clients, they often add new testimonials or tweak some sentences but keep the layout mostly the same.
While that’s a start, it’s not enough.
If prospects are already blind to your ad, they likely won’t notice small changes.
You want to give them a refreshing look to rekindle interest, but still show part of the old ad so they immediately recognize it and feel close to you.
Example: The Chatline Service
For the chatline service ad, I created a revised version that looked similar but added a new column on the left listing testimonials from winners.
I started with:
“This could be the 6th time you are seeing this ad below!”
Using arrows, I took prospects down memory lane, showing the old ad and then leading them to the testimonials.
The revised ad aimed to increase confidence for those sitting on the fence and also quickly establish trust with fresh prospects seeing it for the first time.
Wrapping Up
It’s okay — even necessary — to advertise repeatedly to the same group before seeing conversions.
If response slows, add obvious new information like new proofs and testimonials to boost confidence.
Make sure changes are clear and that new information is effectively communicated.
Next Chapter: How To Advertise A Blog
Selling digital downloads is one of the easiest and most beginner-friendly ways to make money online—because once you create the product, it can sell again and again with no extra work.
✅ Step 1: Choose What to Sell
Start with something simple that solves a problem:
eBooks: Write a short guide on something you know—parenting tips, dog training, meal prepping, or budgeting.
Templates: Think about planners, resumes, social media posts, or spreadsheets that people can fill in.
Planners: Daily, weekly, or monthly planners are always in demand—especially if they look good and are easy to use.
✅ Step 2: Create Your Digital Product
No fancy tools needed. Use:
Google Docs or Canva (for eBooks and templates)
Canva or PowerPoint (for planners or PDFs) Make it clean, helpful, and easy to read. Don’t worry about being perfect—just be useful.
✅ Step 3: Save & Upload
Save your file as a PDF (the most universal format), and you’re good to go.
✅ Step 4: List It Online
You can start selling right away using:
Payhip.com (free, easy, beginner-friendly)
Etsy.com (great for planners and templates)
Gumroad.com (for eBooks or more creative stuff)
Or even your own website using a simple “Buy Now” button.
✅ Step 5: Share Your Link
Post your product on social media, in Facebook groups, or tell your friends. One product can sell hundreds of times once it’s out there.
Want Help with This?
I’ve made it easy for beginners to get going faster. If you’d like pre-written emails to promote your download (plus my help guiding you), scroll up and check out my email packages.
Let’s build something that brings in money—while you sleep.
Insider Advertising: What It Is and How to Use It to Your Advantage
In the world of online marketing, there are two kinds of knowledge: what the public sees, and what goes on behind the scenes. Most people follow surface-level advice—“post more on social media,” “run Facebook ads,” or “build a list”—but few know how real online marketers pull the strings. Welcome to the world of Insider Advertising.
This isn’t about tricks or black-hat hacks. It’s about understanding the real strategies, psychology, and platforms that top online earners use quietly—while everyone else fights for scraps.
What Is Insider Advertising?
Insider advertising is the practice of using proven, under-the-radar methods that experienced marketers use to:
Reach high-quality audiences
Convert more leads into buyers
Lower ad costs
Scale with less competition
It’s the opposite of chasing trends or wasting money on noisy ad platforms that burn through your budget with little return.
Insider advertisers don’t throw spaghetti at the wall. They understand how to position offers, write powerful copy, and use hidden pockets of traffic that others overlook.
Why Most People Fail With Online Ads
Most beginners (and even some experienced marketers) waste money on ads because they:
Target the wrong audience
Don’t understand copywriting
Rely on platforms that punish beginners (like Facebook or Google without experience)
Send traffic to weak offers with no follow-up system
Insider advertising fixes this by flipping the approach:
Offer-first thinking – Build your ad campaign around a proven offer that solves a specific problem.
Audience targeting – Focus on groups already hungry for your solution.
Copy and psychology – Use words that speak to emotion, curiosity, and value—not hype.
Funnel structure – Send traffic to a landing page or funnel designed to convert, not just impress.
Where Do Insider Advertisers Get Traffic?
This is where things get interesting. While the mainstream fights for scraps on the big platforms, insider advertisers tap into:
Email ad co-ops and solo ads (targeted mailing lists)
Native ad networks like RevContent or Outbrain
Newsletter swaps with other list owners
Underground banner placements on niche blogs
Content syndication deals
Ad swaps inside trusted private networks
They also re-invest profits into building their own list, creating a traffic source they own forever.
Insider vs. Outsider: A Simple Example
Imagine two marketers promoting the same product.
Outsider Marketer:
Spends £500 on Facebook ads
Gets poor traffic and low conversions
Gives up frustrated
Insider Marketer:
Pays £100 for a solo ad in a targeted niche email list
Builds 300 leads and 15 buyers
Follows up by email and upsells on day 3 and 7
Doubles their money and builds long-term assets
It’s not about spending more—it’s about spending smarter.
The Psychology of Great Insider Ads
Insider advertisers don’t just write “ads”—they craft compelling messages. The keys include:
Curiosity headlines: “This Little-Known Trick Boosted My Sales by 200% in 3 Days”
Problem-agitate-solution structure
Social proof and mini case studies
Time-sensitive angles (“Only 200 licenses available”)
Clear call to action: No fluff, just what to do next
Should You Learn Insider Advertising?
If you want to stop relying on luck and start generating reliable income, learning these skills is essential.
Inside the Living Off The Net Academy, for example, we break down many of these insider methods—from ad writing to email automation—so everyday people can finally compete like professionals.
Whether you’re promoting affiliate offers, your own products, or digital services, the ability to quietly advertise in smart ways is what separates dabblers from doers.
Final Thought
Insider advertising is not a mystery. It’s a mindset and a method. It’s about thinking like a strategist, not just a participant.
So the next time you’re tempted to “boost a post” or follow a shiny traffic hack, pause and ask: Is this how experienced marketers do it? If not, it may be time to step inside.
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♥ Step-by-step instructions that you can apply to your business.
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