1. Add Tracking (Subscriber Acquisition Source)

• This is used to track where a subscriber came from (e.g., a specific landing page, opt-in form, or traffic source).

• Helps you analyze which marketing channels are performing best for growing your list.

• Example: If you run multiple lead magnets or different ad campaigns, you can see which ones are bringing in the most engaged subscribers.

✅ Benefits:

• Understand which acquisition sources drive high-quality leads.

• Optimize your marketing strategy by focusing on what works.

• Identify underperforming sources and tweak them.
  
  

2. Tagging (Subscriber Segmentation & Automation)

• Tags let you organize and segment your subscribers based on their interests, behavior, or actions.

• You can manually add tags or have them automatically applied based on certain conditions (e.g., a form submission, link click, or purchase).

• Example: If a subscriber signs up for a “ChatGPT Email Automation” webinar, you can tag them as chatgpt-webinar and send them relevant follow-ups.

✅ Benefits:

• Send personalized emails that match subscribers’ interests.

• Automate email sequences based on subscriber behavior.

• Improve open rates, engagement, and conversions.

• Easily segment your list for targeted promotions.

By using both Add Tracking and Tagging together, you can fine-tune your email marketing strategy, ensuring you’re sending the right messages to the right people at the right time. 🚀

Let me know if you need help setting up automation in AWeber!