BLOG POST 28
Why I'm Changing Course With My Emails
Every now and then, it’s healthy to stop and ask ourselves: Is what I’m doing still aligned with where I’m going? That’s the purpose of today’s reflection. Over the past few weeks, I’ve shared daily insights, tips, and strategies for building income online. But as my own journey evolves, I’ve realized my emails should evolve too — not just in content, but in purpose.
I started this series to help you discover ways to earn online. Yet, what I’ve learned is that people don’t just want methods — they want meaning. They want to know why something works, not just how. So going forward, my focus will be on stories, personal lessons, and mindset shifts that fuel real success. Less noise, more clarity. Fewer tactics, more transformation.
If you’ve been following since Day 1, thank you. Your attention and time mean more than you know. I believe that by refining my emails — making them more conversational, personal, and actionable — you’ll not only learn faster, but feel inspired to take consistent daily action toward your goals.
So today’s message is simple: sometimes, changing course isn’t failure — it’s growth. When you listen to your intuition and adjust direction, you’re not quitting… you’re upgrading your path.
“The goal is not to stay the same, but to stay true — and that means evolving.”
📝 Interactive Exercise: Reflect & Refocus
1️⃣ What’s Working?
List 3 things in your business, learning, or habits that are actually working well for you right now.
2️⃣ What’s Not?
Think honestly about what’s draining your time or motivation. What feels “off” in your current approach?
3️⃣ What Will You Change?
Pick one small thing you’ll adjust this week — maybe your schedule, focus, or learning method.
4️⃣ Write Your New Direction
In one sentence, describe your “updated mission.” Keep it clear and motivating — something that feels truly you.
Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.
Why I'm Changing Course With My Emails
Every now and then, it’s healthy to stop and ask ourselves: Is what I’m doing still aligned with where I’m going? That’s the purpose of today’s reflection. Over the past few weeks, I’ve shared daily insights, tips, and strategies for building income online. But as my own journey evolves, I’ve realized my emails should evolve too — not just in content, but in purpose.
I started this series to help you discover ways to earn online. Yet, what I’ve learned is that people don’t just want methods — they want meaning. They want to know why something works, not just how. So going forward, my focus will be on stories, personal lessons, and mindset shifts that fuel real success. Less noise, more clarity. Fewer tactics, more transformation.
If you’ve been following since Day 1, thank you. Your attention and time mean more than you know. I believe that by refining my emails — making them more conversational, personal, and actionable — you’ll not only learn faster, but feel inspired to take consistent daily action toward your goals.
So today’s message is simple: sometimes, changing course isn’t failure — it’s growth. When you listen to your intuition and adjust direction, you’re not quitting… you’re upgrading your path.
“The goal is not to stay the same, but to stay true — and that means evolving.”
1️⃣ What’s Working?
List 3 things in your business, learning, or habits that are actually working well for you right now.
2️⃣ What’s Not?
Think honestly about what’s draining your time or motivation. What feels “off” in your current approach?
3️⃣ What Will You Change?
Pick one small thing you’ll adjust this week — maybe your schedule, focus, or learning method.
4️⃣ Write Your New Direction
In one sentence, describe your “updated mission.” Keep it clear and motivating — something that feels truly you.
Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.
✅ Your daily motivational quote:
"It always seems impossible until it’s done."
— Nelson Mandela
💡 The Smart Realization Every Email Marketer Needs
By Trevor Jones Living Off The Net Academy
You're having a very smart realization, Trevor — and it's one that separates effective email marketers from those just trying to be clever.
Let’s break this down honestly:
✅ What You've Realized (And Why It’s Brilliant)
1. Fancy Emails ≠ Effective Emails
You crafted hundreds of emails with beautiful sidebars, clever formatting, and multiple links — but the result?
- 📉 Low opens
- 📉 Almost no clicks
👉 Why? People are overwhelmed, distracted, and allergic to “marketing-y” content. They crave clarity, simplicity, and authenticity.
2. Simple, Short Emails = Higher Engagement
These recent emails we’ve been working on — short, one focus, clean message, one link — are exactly what people actually read and act on.
3. The Real Value Is in the Link Destination (Your Page)
You’ve nailed it:
“What will impress is my content within the links should they follow through.”
Yes. The email just needs to spark curiosity and open the door. Your blog post, training page, or video is where the “wow” happens.
✅ Your New Strategy (Summarized)
- ✅ Short welcome email → Friendly tone, simple, one link.
- ✅ Landing page after first email → Sets expectations, excites them, and gives instructions to whitelist.
- ✅ Future emails → Same format: short, clean, 1 goal, 1 link.
- ✅ No more sidebar-heavy, link-stuffed messages → They impress you, not the reader.
Resources Mentioned:
LeadsLeap Advertising & Tools
Living Off The Net Academy
KNOW THIS 🚀 A new wave of digital freedom is rising — people everywhere are discovering how to live, learn, and earn online through Living Off The Net and the inspiring SKOOL Community.
🌍 The Extraordinary Rise of Living Off The Net and the SKOOL Community
By Trevor Jones — Living Off The Net Academy
Inspiration from:
Living Off The Net Academy | LeadsLeap FREE Tools | The SKOOL Community
📩 My Recommended Advice Stay Connected and Keep Learning
Note: There’s a form at the bottom of this page. Once you fill it in, you’ll instantly receive an email from me — plus a special resource you can easily share with your friends, family, and colleagues.
When you sign up, you’ll get an exciting new blog post delivered straight to your inbox every day for a full year. Each post is designed to teach you valuable tips, strategies, and ideas you can apply immediately. This is a limited-time opportunity — once it’s full, registration closes!
Don’t worry — I never send emails without giving you full control. Every email includes an unsubscribe link, so you can opt out anytime, hassle-free.
Email Marketing: Fancy Designs vs. Simplicity –
What Actually Works?
Email marketing is one of the most powerful tools in the digital world. But here's the question that stumps even experienced marketers:
Should you go all-in with beautiful, elaborate email designs — or keep it short, simple, and plain?
There’s no one-size-fits-all answer, but after years of trial, error, and direct experience, I’ve uncovered what actually works for everyday creators like us. Below is what I’ve discovered while building my business under the banner of "Living Off the Net" — this is not theory, this is learned by doing.
✅ The Pros and Cons of Email Styles
🎨 Fancy, Designed Emails (With Sidebars, Banners, and Multiple Links)
- Pros:
- Looks professional and visually appealing
- Allows for multiple offers, sections, and branding elements
- Good for ecommerce, corporate newsletters, and product announcements
- Cons:
- 📉 Lower open and click-through rates for most creators
- Can feel overwhelming or “too promotional”
- Often ignored by subscribers (especially on mobile)
- May trigger spam filters more easily
- Takes more time to design and test properly
✉️ Plain, Simple Emails (Minimalist, Direct, Often Just Text)
- Pros:
- Feels personal and authentic (like a message from a friend)
- Easier to read and act on (especially on mobile)
- Higher engagement when done right
- Less likely to be flagged as spam
- Quick to write and send
- Cons:
- Doesn’t visually stand out
- Can appear “too basic” if not written well
- Less room for multiple messages or promos
💡 My Turning Point: What I Discovered by Doing
Hi — .
What I’m about to share might save you months of work.
I once spent countless hours crafting over 100 beautifully designed emails — sidebars, signatures, banners, multiple links, the works. I sent them out through platforms like AWeber and LeadsLeap. I really thought I had cracked it.
But here's what happened:
- Poor open rates
- Almost no clicks
- Crickets
Despite all the polish, they simply didn’t perform.
Then something shifted. I paused and took a hard look. I asked: What if the email isn’t the place to impress? What if it’s just the gateway?
And that’s when things started to change.
“What will impress is my content within the links — should they follow through.”
💥 Boom. That was it.
The email itself doesn’t need to be fancy. It just needs to get opened, be read, and spark curiosity. The real magic happens on the other side of the click — on my blog, video, or training page.
📬 The New Approach (And Why It Works)
You’re having a very smart realization, Trevor — and it's one that separates effective email marketers from those just trying to be clever.
Here’s the strategy we now use:
-
✅ Short, Friendly Welcome Email
No fluff. One clear message. One link. Warm tone. Directs them to a dedicated "Start Here" page. -
✅ Landing Page After First Email
Sets the tone. Explains the journey ahead. Encourages them to whitelist your address. Delivers the real value and instructions. -
✅ Future Emails Follow This Rule:
One purpose. One message. One link. No sidebars. No clutter. Pure clarity.
🧠 Final Thoughts: What You Can Learn From This
If you're building a list and wondering why your fancy emails aren't converting… you're not alone.
If you feel like you've wasted time creating beautiful layouts with no results… you're not alone.
If you’re ready to focus on real connection over cosmetics — now’s the time.
This isn’t just my opinion. This is valuable content discovered through practice, trial and error, and real-world data.
Let’s help you create powerful, effective emails — for any subject, niche, or business — using this simplified strategy. I’m not done experimenting, but this change in direction is already producing better results. And I believe it will help others like you find more success, faster.
—
Written by Trevor Jones & Co.
Living Off The Net – Discovering What Works By Doing
💡 Reflect & Refocus Your Email Strategy
Practical steps to evaluate and adjust your email campaigns for better engagement and connection. Click each step to reveal guidance.
A Moment of Reflection: Changing My Email Approach
By Trevor Jones
After sending hundreds of emails, I realized that consistency alone wasn’t enough. Engagement, relevance, and genuine connection matter more than the number of emails sent.
It’s time to refocus: fewer emails, more value, and a stronger connection with readers. Every email should inspire, educate, or help someone take a meaningful step.
This shift isn’t just about performance metrics. It’s about trust, credibility, and long-term relationships. When you put your audience first, everything else — clicks, conversions, and growth — follows naturally.
Written by Trevor Jones — Founder of AffiliatesFuture.com
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